4 Marketing Benefits of a Vertical Sales Strategy
For both small and large companies, a vertical sales approach can increase your bottom ...
5 Sales Benefits of a Vertical Sales Strategy
A vertical sales strategy, which focuses both your sales and marketing efforts on ...
How to Build a Full-Funnel Account-Based Strategy
When people think of Account-Based-Marketing (ABM), they typically think of customer ...
Revenue Intelligence — Say What?
Plato suggested that humans are imprisoned in false reality; of course, salespeople and ...
B2B Data Extends to Antarctica
Note: This is for April Fools' Day (2022). As snow algae colors the Antarctic coastline ...
What is NOT market segmentation?
Proper market segmentation is an important skill in marketing, but it can also be an ...
Product update I Features you will love
Valentine's Day may be over, but love is still in the air! We are courting you with a ...
Account Based Marketing I 8 Essential Channels
Quick reminder. ABM is not some kind of software or tool - it’s a strategy. It’s all ...
Inventions that we still use today I 5 surprises I Ocean.io
In recent years, we have seen a wave of virtual/augmented reality, cryptocurrencies, and ...
Brandwatch I Uncovers their full TAM
The Customer Brandwatch